Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. Cendrowski, S. (2017, January 24). A correlation of -1.0 means that prices move in opposite directions. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. How Chinas Smartphone Big Four Are Fighting for Global Customers. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. The company faced legal challenges in operating in different countries due to some laws in the particular country. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Retrieved February 6, 2018, from https://www.mi.com/in/about/ In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. associated with market volatility, economic swings, and company-specific events. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Whirlpool 10. enjoy smart technology closer to your life. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. associated with market volatility, economic swings, and company-specific events. Vivo's Xplay 5 Elite. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. Oppo strengths. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. Xiaomi's market share was 16% in Q2 2021. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Xiaomi uses mono-segment and imitative types of positioning. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. This ensures greater revenues for Xiaomi. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. That is Xiaomi's IoT ecosystem, The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Continue reading more about the brand/company. The Motley Fool has a disclosure policy. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. The opportunities for any brand can include areas of improvement to increase its business. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. 3. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. It is the highest number for any brand to date. Toshiba 14. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . Low profit margin 2. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Micromax. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. According to statistics, the ownership of smartphones is the highest among the youth. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Below are the top 4 competitors of Xiaomi Redmi: 1. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. This article has been researched & authored by the Content & Research Team. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Designing great products at a reasonable price. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Impressive growth rate 3. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. Samsung held a 18% market share, with Apple making up the top three with 14%. Share. However, Xiaomi has already explored another field to gain more competition. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Hence this concludes the Xiaomi Redmi SWOT analysis. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. This report stays updated. More than 20,000 people are employed with the company, 4. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Leo Sun has no position in any stocks mentioned. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. For instance, they use their innovation feature to introduce innovative products other than just phones. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. The brand has been recognized as a part of the Fortune 500, 5. It has been reviewed & published by the MBA Skool Team. This category only includes cookies that ensures basic functionalities and security features of the website. What is a competitor analysis? that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Xiaomi is one of the leading brands in the consumer electronics sector. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Xiaomi Should Fear These 3 Chinese Competitors. Resources owned by Xiaomi entail all assets . At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Panasonic 8. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. From start-ups to market leaders, uncover what they do andhow they do it. The company has also focused on investing in electric cars, 7. Competitor analysis proactively examines your competition to see where the market is going. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. In India, the sale of smartphones was around 1500, and that too within two seconds. Sony 11. Intense global competition means lower market share growth, 2. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. 2. Its popular mobile phone brands include Mi, RedMi, POCO. Necessary cookies are absolutely essential for the website to function properly. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. (2015, April 13). length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . The top 10 competitors average 59.1B. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. Continue reading more about the brand/company. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Company 4. Macroaxis can help you discover thousands of investment opportunities in different asset classes. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. 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