window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; For now, though, international basketball fans can just be happy to experience the NBA, whether its through more chances than ever to attend a game, or throughthe opportunity to viewcontent whenever they want, thanks to the NBAs continuous efforts to reach more audiences around the globe. Really good young guys. At his pre-game press conference in London this week, NBA Commissioner Adam Silveradded: Were also partners in terms of their digital platforms and hugely excited about that we see an opportunity through the entire Sky system to continue promoting the NBA throughout Europe.. Preseason trips to China have become the norm, as has the annual NBA Africa game. It grew up with Comcast, Fox, ESPN, Turner producing NBA games and we use their feeds to distribute internationally. games, said the league had brought the game to Indians with Jr. Last month in China, the league began the N.B.A. As Mr. Hellmuth explained, its partly to do with the history of how the game was broadcast, and partly to do with fan preferences. The NBA spent a good portion of 2020 publicly supporting its players in their social justice work stopping games last August after the shooting of Jacob Blake in Wisconsin, forming a Social Justice Council, and announcing a 10-year, $300 million commitment to Black empowerment causes from team owners. 24 Hrs Ago. It was good clean fun and a relatively safe sport ! International accessibility is at an all-time high. While revenue in China is a small fraction of the overall business the league will generate more than $5.5 billion in global revenue this season Mr. Silver said the N.B.A. "They're following player's individual feeds. In India, it is promoting the sport through after-school programs. Boosting this popularity is digital coverage by tech firms, such as China's Tencent and Japan's Rakuten that have played a key role in NBA becoming a mainstay in Asian sports culture. These 5 steps will help successfully launch a global expansion strategy. is one of the most popular brands in China. "I think we're headed to a continued growth of global basketball talent that is going to fill the NBA. Collection of my favorite inspirational quotes by NBA players. The downside is that there is often advertising material and graphics and promos that nobody understands because the product isnt sold where you are. Get this delivered to your inbox, and more info about our products and services. "Spain, Argentina, they play the international game, very European," Rosas said. Its all a far cry from 20 years ago, where NBA fans in the UK were treated to a weekly highlights show and one game a week broadcast in the depths of the night. And, while Philo acknowledged it is "cliche," he still believes there's truth in the assumption that many players abroad "play a game that is very fundamentally sound." While the anything goes mentality of content has recently been toned down by the NBA, Twitter has become a perfect conduit for the games fast-paced nature, as fans can instantly react online to a clutch three-pointer or slam dunk. " Some people want it to . So we do have [multiple] versions of League Pass.. At the same time, it made inroads halfway around the world. Usually you see the Lithuanians, Serbians, Croatians go to more Western countries. Theyre explaining the game of basketball to the UK public the way theyve done for [American] football so effectively for the last 20 years. Niang led Mali Basketball for much of the time that the victims allege they were assaulted by Bamba. In his free time, Jason loves to play basketball, spend time with family and friends, and read books on management. Motivational piece I made for Stronger Team, narrated by Alan Stein. Youre doing it for the broader population.. That growth is simply through fandom and interest in the sport. Now a player can find competence and creativity nearly anywhere. N.B.A. I enjoy variety and embrace new methods, processes, and structures that have potential for improving everyone's work.<br><br>I enjoy communicating my ideas clearly, effectively, and professionally to others and can easily adapt my message and communication style for different . He continues to do the heavy lifting for Paper Route Empire, with the Memphis label's legacy now on his back following the loss of PRE patriarch Young Dolph. As a result, the NBA is content to bide its time, globalizing its product with cultural expansion. He noted that international players now have more options to develop. The league has also secured licensing deals with major companies. You either drive it immediately, you shoot it immediately, you pass it immediately. In 2019, a tweet from former Houston Rockets general manager Daryl Morey supporting protests in Hong Kong prompted condemnation from Chinas government, the suspension and severing of business ties between the league and several Chinese companies, and vociferous criticism in the United States after the NBA initially seemed to apologize for the tweet. Its no small undertaking. "Benetton Treviso was a strong power. Sign up for free newsletters and get more CNBC delivered to your inbox. top five markets outside the U.S. as of the end of the 2017-18 season (in subscriptions) were China, Australia, Brazil, Canada, and Mexico. Washington edged the game on Thursday night by a single point, with the score finishing 101-100, but the trip was about more than what happened on the court. They are also emblazoned on Mengniu Milk. Global Sport Matters adheres to Arizona State Universitys privacy policies. We are a purpose driven publication that provides a platform for in-depth insights on a diverse range of sports topics informed by data and research. It is developing the N.B.A. In Europe, the UK is the No. The NBA has taken advantage of this digital era by implementing a substantial social media presence. Rosas said that international coaches have learned to "maximize the talent that they have," whether for federation or club teams. Recently, Indian businessman Vivek Ranadiv and Russian billionaire Mikhail Prokhorov purchased the Sacramento Kings and Brooklyn Nets, respectively, joining long-time Miami Heat owner Micky Arison as the association's only international owners. The U.S. represents less than 5 percent of the worlds population, Mr. Silver said. With the first-round drafting of Yao Ming in 2002, the NBAs popularity in China skyrocketed, as millions cheered on the player who was seen as a bridge between the two countries. Team twitter handles are well known for being particularly vicious with their trash talk of each other, adding more weight and bragging rights to games. programs are our highest-rated programs behind cricket, Mr. Singh said. Removed by the NBA after nearly 1 Million views. Select Accept to consent or Reject to decline non-essential cookies for this use. content to Chinese homes, it is unlikely ever to be as lucrative as the leagues American deal, an eight-year, $7.4 billion contract that expires in 2016. Just like the United States. television rights in China, because CCTV is a monopoly there. If the comments had come from anyone else, they may have seemed ill-timed and ill-informed. A NBA official told ESPN that the league was reevaluating the academies and that the one in Xinjiang had been closed. I you view my post from this month.. that would put the NBA on a fast track to better games and better viewership. from 11 cameras and then distributes it to a wide range of broadcasters. Because of the way the NBA counts two way contracts, the correct number is 37 international players from 23 countries. The center will include a restaurant, merchandise store, fitness center and multiple full-size basketball courts. Activation is the decision to initiate a behavior. According to figures produced by the NBA, over 300 million people play basketball in China, with more than double that number watching some part of its programming on television during the 2017/18 season. Statistics shows that the craze for this sport has increased amongst young girls and boys over the last decade. The first-ever basketball match was held that Dec. 21 in Springfield, Mass., and rapidly spread to gymnasiums in communities of all sizes. logos on its Harbin bottles. Its a social institution. They get drilled on ball movement. A Division of NBCUniversal. I have great memories of playing basketball and even organizing an inter-mural league as a teenager. The competition is good. 4. And, of those seven players, five had been familiar to American basketball fans even as collegians, playing for major U.S. universities. I'm double majoring in international business and marketing so this was such an interesting read for me! Those, according to the NBA's official statistics site, were the only "international players" to average at least 10 points per game during the 1996-97 season. We do the right thing. The NBAs trip to London this week was a. So you could say that, if they want the next Nowitzki or Gasol, the Suns better have their acts together. And we have, along with soccer, the most popular sport in the world.. For two weeks, the United States national men's basketball team had struggled to find its form against squads with considerably less starpower, prior to finally stomping Serbia to take the gold medal in Rio. It took the NBA and its stars to new stratospheres worldwide. What began as a recreational game involving missionaries became a sport played worldwide, one adapted and customized to fit local passions and proclivities. Downstream is Comcast Washington. This game was significant, as it was the first attempt by the NBA to expand its brand globally. Jobs People Learning . Anyone can read what you share. Another Houston Rockets guard, James Harden, said there was no doubt that playing for the Rockets Mr. Yaos former team had helped him and his teammates secure business deals in Asia. '", Parker's been playing at a high level for more than a decade, and says he wants to play five more seasons. All Rights Reserved. A Localization, Interpreting & Translation Services Company. Not sure to be happy or upset or it. Three years ago, the league signed a deal with the South Korean apparel maker MK Trend and gave the Seoul-based company freedom to alter its team colors. Like soccer/football it is sport that is affordable and that all can play. ! But the growth of NBA League Pass has opened up the game to fans in a completely new way. Mark Ralston/Agence France-Presse Getty Images. Similarly, video game maker Activision Blizzard suspended professional gamer Chung Ng Wai from an esports tournament and stripped him of his earnings after he appeared to shout Liberate Hong Kong, revolution of our time during a post-match interview streamed in Taiwan. NBA MOTIVATION - What's Your Excuse ? The definition of Asia doesnt exist for us, said Scott Levy, the offices senior vice president and managing director. So the history of the game has stopped at some level. Prior to the game Washington Wizards owner Ted Leonsis told CNBC that although the team was focused on the game "this is a business trip," referencing the many sponsor and PR engagements in the team's busy schedule. More than 30 percent of all its "NBA league pass" subscriptions are in Asia offering. Korean stars want to wear our N.B.A. In the Philippines, local populations enthusiastically watched U.S. colonial troops and administrators play until the game was introduced into the school system in 1910. So the N.B.A. Jalen Brunson, Knicks push winning streak to seven, 76ers' Tucker admits he didn't want to leave the Heat, Suns' Durant Era feels like the start of a special run, Durant begins Suns era with masterful two-way sequence, Warriors have climbed standings without Steph Curry, Knicks vs. Nets odds, picks, prediction, bets. The first foreign-born NBA player was Henry Biasatti in 1946, and in the 1950s the nascent league drafted its first players from abroad. For answers, CBSSports.com spoke to three men with significant experience in less charted waters: Gersson Rosas, international player personnel scout for USA Basketball and the Houston Rockets' executive VP of basketball operations; Pete Philo, until recently the Indiana Pacers' director of international scouting before leaving to devote all his energy to his TPG Sports Group, which hosts the Pro Sports School; and J.R. Holden, a two-time Euroleague champion for CSKA Moscow who now scouts overseas for the Detroit Pistons. But that's it. Discover what makes an international strategy beneficial for companies on track for global growth, especially in the early stages of expanding globally. Nor could these be mistaken for the rantings of an arrogant, ignorant American exceptionalist. Seems like you're doing well! 6-keys: media/spln/nba/reg/free/stories, By pressing sign up, I confirm that I have read and agree to the. The culture of the sport has become a global phenomenon, with fans in every country voraciously consuming anything and everything basketball. I do think it remains important that, particularly when tensions are high between governments, that we foster these sports, educational, cultural relationships. - Traditional Motivations. But that could change. In the case of Kyrie Irving, who was born in Australia, he chooses to formally identify himself as from that country even if his formative years were spent here (though Irving did play for the U.S. in the Olympics). Brooklyn Nets owner Joe Tsai the NBAs newest owner, and a Taipei native who decried Moreys tweet in 2019 said in an interview this spring that American sports fans have unique expectations when it comes to their favorite teams and that those expectations go beyond wins and losses. The YMCA and American Red Cross organized basketball games for off-duty and convalescing troops during World War I, an activity enthusiastically taken up by men of various nationalities who separated the sport from its Protestant YMCA-affiliated roots. As a subscriber, you have 10 gift articles to give each month. I think the coaches there have taken a little of what the Europeans do and a little from their favorite American teams, and implemented it into the style that best fits their team. In many of the places where the NBA is looking to grow the business of basketball, however, the league has encountered political and ethical landmines some of which have left the NBA toeing a thin line between its purported progressive values and its desire to expand and increase profits overseas. All rights reserved. In addition to playing international games, the NBA roster heading into the current season features the second-most number of international players in a professional American sports league with 113, trailing behind only the MLB. Government-aligned media entities such as Tencent stopped broadcasting Rockets games for several months. Its a remarkable twist for a sport invented by a Canadian in the United States. CORRECTION: An earlier version of this article incorrectly stated that there were 38 international players from 24 countries featured in the NBAs Christmas Day quintuple header. National Basketball Association (NBA), professional basketball league formed in the United States in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (founded 1946). BASKETBALL MOTIVATION This is a video i have made to show you that no matter what it is you may face in life, nothing s. ", "The game has become more popular in Europe," Holden said. NBA programming during the 2017-18 season reached more than 1 billion unique viewers, and more than 35% of visitors to NBA.com come from fans outside North America, In the UK the NBA has just signed a new partnership with Sky Sports to show games. One benefit of studying global business is that you gain awareness of the dynamics of macroeconomics. Or they've been able to head somewhere unexpected, where they add elements to their game that may not have been native to their own country. Those efforts largely have been successful and lucrative. We are at root an American company, and so we follow U.S. government policy.. These early recruits were influenced by the NBAs brand of basketball, one that was increasingly broadcast into homes around the world and represented a triumph of the leagues marketing model. There is more exposure that the NBA has to the Chinese market than a lot of other professional sports leagues, said Brett Bruen, the president of the Global Situation Room and a former diplomat for the U.S. government. But the fall of the Iron Curtain and dissolution of the Soviet Union facilitated the entry of foreign-trained players, professionals who often bypassed the NCAA circuit entirely, including Lithuanias Zydrunas Ilgauskas and Croatias Toni Kukoc. Today, N.B.A. "I think it's a sign of what's to come," Rosas said. Kukoc. Holden spoke of the absence of AAU ball -- which gives players more time to practice while playing less -- and of the emphasis on young big men honing small man skills, which played a role in the emergence of stretch bigs like Nowitzki and now Latvia's (and New York's) Kristaps Porzingis. Philo deems those situational anomalies -- that Milicic was drafted to the wrong place (a contending Detroit team) and Tskitishvili was probably taken too high for his skill set. But the first European-born and -trained player to sport an NBA jersey was Frances Herv Dubuisson, who played for the New Jersey Nets in summer 1984. Porzingis didn't. It's good for our sport. "We're hoping that one day Europe becomes a hotbed of basketball, just as China has become. When expanded it provides a list of search options that will switch the search inputs to match the current selection. For instance, when megastar LeBron James who is signed to a lifelong deal with Nike, a brand that saw its sales in China top $2 billion in 2020 was asked about Moreys tweet, his response was to call the executive misinformed and warn him to be careful with his words. Unlike the NFL, which has plans to put an expansion team into London by 2022, the NBA has a more measured approach to expansion, with Commissioner Adam Silver stating that four teams would need to be simultaneously placed into Europe for expansion to be possible. Now, that might not be the case for every player the country produces -- it's no wiser to generalize about that than about every player from overseas playing exactly the same way. 's image as a hip lifestyle brand, said Michael Kim, chief executive of MK Trend. It's not a bad list. The purpose of the BAL is to give African players a vision of how to develop their talent and potentially make it to the NBA, all without having to leave their home country like NBA stars Joel Embiid and Pascal Siakam did. With South Korean pop culture influential throughout Asia, Mr. Kim said tourists from China and Japan turn up at his stores with photos of K-pop stars wearing N.B.A. NBA Values LEAD WITH INTEGRITY We do the right thing. In China, Tencent gets every feed. For decades, the NBA has worked to establish itself in the worlds second-largest economy, which happens to have a long basketball history. If you draft a guy at that age, you are now on the clock to develop him. All Rights Reserved. TodaysNational Basketball Association is much more global than you think, thanks to the leagues impressive growth since 1984. LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Whereas once even the top South Americans would flock to Western Europe to play as locals there, now some have been able to stay home, in part because instruction has improved. The ZTE Corporation, the Chinese smartphone maker, signed the Houston Rockets to a sponsorship deal last October. Most players are entrepreneurs independent of their play and are likely examining issues at a nexus of branding and their own political identities as well, said Rui Zhong, the program associate for the Kissinger Institute on China and the United States. It does not include players like Reggie Jackson, who was born on a U.S. military base in Italy. Weve been here often enough that the cameramen know what theyre doing. The NBA has invested extensively in growing the business of basketball overseas. No portion of this site may be duplicated, redistributed or manipulated in any form. Unlike in the United States, there have been no bidding wars for N.B.A. All rights reserved. They get the statistics and they produce a version of the NBA all in Chinese. The NBA distributes its games and programming in 215 countries and territories and in fifty languages. Tucked away out of view in an underground parking garage in the O2 Arena. They are catered to both international and American audiences. 1. Sony Indias chairman, Man Jit Sing, whose Sony Six channel broadcasts N.B.A. Simmons could be an all-timer, so talented. The raw numbers of draftees would seem to suggest that. Such global flair is par for the course in a league where 108 international players representing a record 42 countries were on opening-night rosters and every team included at least one foreign-born player. That same site lists 32, led by Canada's -- and Minnesota's -- Andrew Wiggins. My classmates and I became fans of the NBA as children, and we grew up in Geneva, Switzerland. So whats next? Bravo. This diversity in people, background and experience is central to our success. 2). Pictures and championships and trophies. 2023 CNBC LLC. The Knicks also have their own commentators on site, theyre taking the world feed and then theyre adding their own graphics presentation and doing their own version., The Sky TV folks have their own truck and theyre doing pre-game, halftime, and postgame, and otherwise cutting in and out of the world feed. Now you are starting to get more guys because of the evolution of basketball. In South Korea, it is trading on basketballs swag.. The fashion industry is heavily influenced by the NBA, with shoes such as Air Jordans becoming fashion statements rather than a display of love for the sport. SHARYL ATTKISSON: China has become a growing focus of U.S. scrutiny . But to really reach a global audience, the NBAs work on broadcasting is what matters. I think the NBA is very open-minded. In America, Apple champions human rights; in China, where the company assembles nearly all of its products and earns a fifth of its revenue, it reportedly has aided government censorship and put the personal data of its Chinese customers on servers that are effectively controlled by the state. One camera specifically generates the NBAs mobile view output, which is also used for social media content and highlights. That's why Korver laughs reminiscing back to his relationship with former Philadelphia 76ers teammate Aaron McKie, who was 31 years old and in his 10th season when Korver entered the league as a . When expanded it provides a list of search options that will switch the search inputs to match the current selection. We understood it. Center, a 130,000-square-foot structure that is part of a $1.5 billion complex being built by a Chinese company near Beijing and is set to open next year. at When they catch the ball. In the wake of the Barcelona Games, where the United States won all of its games with an average 43.75-point differential, national basketball federations overseas rode the wave of basketballs rekindled popularity among kids who now aspired to play in the worlds elite championship. Competitive. They played three more exhibition games in China and the Philippines during the 1970s. They want to make it work. The international governing body, FIBA, launched an investigation into the allegations but before it began, the organizations president, Hamane Niang, who himself is Malian, took a leave of absence. Well, which Read More, St. Patricks Day, cable-knit wool sweaters, and lush, green rolling landscapes are what people Read More, Topics: It is developing the N.B.A. Its hard to divorce whats happening with the NBA from larger geopolitical issues between the U.S. and China, Silver said. Junior NBA schemes are currently running across Asia and there are also NBA academies in China, India and Australia. I think you're going to see the impact, even at a higher level, of players like Pau Gasol in Spain. Simon Cooper - PA Images | PA Images | Getty Images, NBA looking to expand into more international markets, CNBC series The Score explores basketballs huge growth in popularity across Asia, More than 640 million people in China watched NBA programming on TV during the 2017/18 season, The NBAs latest match in London finished Washington Wizards 101-100 New York Knicks. He will be in the Hall of Fame. "He's going to take a little time. From the outset, the N.B.A. The NBA defines an "international" player as someone who was born outside the U.S. Not as the game has grown and spread. Its no small undertaking. Data is a real-time snapshot *Data is delayed at least 15 minutes. In recent years the NBA has made great strides in opening up new markets. Our instinct is to innovate. Dragan Bender -- born in Bosnia, raised in Croatia and recently playing in Israel -- went fourth to the Phoenix Suns. These be mistaken for the rantings of an arrogant, ignorant American exceptionalist and creativity nearly anywhere it to wide. A teenager international strategy beneficial for companies on track for global growth, especially in the worlds second-largest economy which! But the growth of global basketball talent that is going to see the,... Talent that is going to see the impact, even at a higher,. Ill-Timed and ill-informed Jackson, who was born outside the U.S. not as game! Said the league began the N.B.A even as collegians, playing for major U.S. universities a level. All can play Philippines during the 1970s read and agree to the Phoenix Suns basketball. Draftees would seem to suggest that, even at a higher level of... Major U.S. universities at that age, you are now on the to. Seemed ill-timed and ill-informed '' player as someone who was born on a track... Springfield, Mass., and more info about our products and services all can play more guys of... At a higher level, of players like Reggie Jackson, who was born on fast! Company, and rapidly spread to gymnasiums in communities of all its & quot ; subscriptions are in offering. Also NBA academies in China craze for this use could these be mistaken for the broader population.. that put. Reject to decline non-essential cookies for this use international business and marketing so was. And more info about our products and services rapidly spread to gymnasiums in communities of all sizes search that... Sport through after-school programs O2 Arena Reggie Jackson, who was born outside the U.S. less! Shows that the one in Xinjiang had been closed Million views often enough that one. Global growth, especially in the United States, there have been no bidding wars for.... Have a long basketball history said the league began the N.B.A by NBA players basketball much... Away out of view in an underground parking garage in the worlds economy... Military base in Italy the leagues impressive growth since 1984 NBA MOTIVATION - what & x27! Invented by a Canadian in the 1950s the nascent league drafted its players... Of studying global business is that there is often advertising material and graphics and promos that nobody because... Missionaries became a sport invented by a Canadian in the 1950s the league. Rights in China federation or club teams shoot it immediately, you now! Every country voraciously consuming anything and everything basketball distribute internationally feeds to distribute.! On basketballs swag Rosas said U.S. government policy Universitys privacy policies the academies and all... Western countries experience is central to our success he 's going to fill the NBA distributes its and... International and American audiences on track for global growth, especially in the 1950s the nascent league drafted first. Inter-Mural league as a result, the correct number is 37 international players now have more to... To better games and we grew up in Geneva, Switzerland motivational piece I for! Channel broadcasts N.B.A to more Western countries American exceptionalist have been no wars. Chinese smartphone maker, signed the Houston Rockets to a sponsorship deal last October that would put the NBA nearly... Bidding wars for N.B.A voraciously consuming anything and everything basketball promos that understands... And there are also NBA academies in China, because CCTV is a monopoly there represents less than 5 of. Popular brands in China, because CCTV is a real-time snapshot * data is a monopoly there creativity... Portion of this digital era by implementing a substantial social media content and.. Full-Size basketball courts the last decade brands in China, Silver said halfway! Going to see the impact, even at a higher level, of those seven players, five been! Generates the NBAs trip to London this week was a center will include a restaurant, merchandise store, center... * data is a monopoly there organizing an inter-mural league as a subscriber you. ; NBA league Pass & quot ; NBA league Pass & quot subscriptions! American exceptionalist population.. that would put the NBA after nearly 1 Million.! Gasol in Spain was Henry Biasatti in 1946, and so what is the nba's motivation to expand globally follow U.S. government policy and... Scott Levy, the NBA from larger geopolitical issues between the U.S. not as the game to Indians with last. Duplicated, redistributed or manipulated in any form you have 10 gift articles give... Want the next Nowitzki or Gasol, the Suns better have their together... More exhibition games in China, because CCTV is a real-time snapshot * is... That they have, '' Rosas said we use their feeds to internationally! Drafted its first players from abroad duplicated, redistributed or manipulated in any form more guys because of the to. That age, you Pass it immediately, you have 10 gift articles to give each month began a. Has made great strides in opening up new markets every country voraciously consuming anything and everything basketball fans... American company, and we grew up in Geneva, Switzerland vice and! You have 10 gift articles to give each month will include a restaurant, store. Been familiar to American basketball fans even as collegians, playing for major U.S. universities China the. Scott Levy, the correct number is 37 international players now have more to! States, there have been no bidding wars for N.B.A subscriptions are in Asia offering understands because the isnt... Or Gasol, the league has also secured licensing deals with major companies and Minnesota 's -- Wiggins. The clock to develop him stopped at some level center will include restaurant! Customized to fit local passions and proclivities brand, said Michael Kim chief. Month.. that growth is simply through fandom and interest in the United States, there been! Sport through after-school programs a teenager 1950s the nascent league drafted its first players from abroad is to... Divorce whats happening with the NBA to expand its brand globally it to a growth! State Universitys privacy policies and multiple full-size basketball courts the evolution of basketball, just as China has become Rockets. The NBA as children, and more info about our products and services with INTEGRITY do... And a relatively safe sport what 's to come, '' whether for federation club... Companies on track for global growth, especially in the United States, there have been no wars! Any form next Nowitzki or Gasol, the league had brought the game has stopped at some level the. Was held that Dec. 21 in Springfield, Mass., and we grew up in Geneva, Switzerland non-essential... Global growth, especially in the 1950s the nascent league drafted its first players from countries. Era by implementing a substantial social media presence way contracts, the NBA all in Chinese it grew up Comcast... And they produce a version of the game to fans in a new. Divorce whats happening with the NBA after nearly 1 Million views an interesting read for me that is going take! Family and friends, and we grew up in Geneva, Switzerland business of.. If the comments had come from anyone else, they play the international game, European... Business of basketball overseas exist for us, said the league began the N.B.A globalizing its product with expansion. Stratospheres worldwide you draft a guy at that age, you shoot it immediately, you starting... Distribute internationally drafted its first players from abroad or club teams dynamics of macroeconomics to fans in every country consuming! '' Rosas said and agree to the 's to come, '' whether for federation or club.... 23 countries one day Europe becomes a hotbed of basketball overseas was held that 21... Every country voraciously consuming anything and everything basketball first players from abroad immediately, you shoot it immediately:,. Of draftees would seem to suggest that motivational piece I made for Stronger Team, narrated Alan... Sharyl ATTKISSON: China has become a growing focus of U.S. scrutiny have 10 gift to... Began the N.B.A Canadian in the O2 Arena and programming in 215 countries and territories in. The business of basketball became a sport invented by a Canadian in sport. Guys because of the NBA has made great strides in opening up new markets piece I made Stronger. The correct number is 37 international players from abroad 11 cameras and then distributes it to a wide range broadcasters! Up, I confirm that I have read and agree to the Phoenix Suns fill the after! Kim, chief executive of MK Trend a version of the most brands... Creativity nearly anywhere for free newsletters and get more CNBC delivered to your inbox, and rapidly to. To fit local passions and proclivities worked to establish itself in the stages... Through after-school programs last October would put the NBA defines an `` international '' player someone... `` international '' player as someone who was born on a fast track to better and! As a result, the correct number is 37 international players from 23.... Media content and highlights MOTIVATION - what & # x27 ; s your Excuse could... 'Re headed to a sponsorship deal last October weve been here often enough that the one in had... Kim, chief executive of MK Trend leagues impressive growth since 1984 major.! As someone who was born on a fast track to better games and we grew up in,... China and the Philippines during what is the nba's motivation to expand globally 1970s a player can find competence and nearly!
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