Now available: M&A and PE Trends Reports 2023, AG appoints contentious specialist to C&E team, German Federal Cartel Office initiates proceedings against PayPal, AG hires Catherine Williams as Co-head of Living, AG supports major UK banking providers on launch, AG strengthens its transactional offering, Company Secretary's Annual Checklist 2022/23. markets. No one is going to engage Clifford Chance because theyve seen them on Twitter. For his part, Taylor Vinters Sullivan says that Twitter is still a marginal tool for the firms business. However, it is the firms lawyers in corporate, employment, real estate and dispute resolution who are generating by far the most important share of revenues. For the "current legal issue" question, does the topic need to be a strictly legal issue or a commercial issue? just to add my two cents here - try to stick to maybe 2 or 3 points here as you really want to be showing some analysis. elliebielby1516. Having spoken to the trainee there, they were merely having a read over and sending comments to the associate whod deal with the substantive drafting whereas I was responsible for the whole doc itself!. Thank you Dr Alex! The power of the brandIn defining a brand, Broderick quotes DLA Piper global board chairman Frank Burch, who describes it as the place you occupy in the consciousness of your constituents. Profits per equity partner came in at 849,000, up from 690,000 . The end result experiences. "Addleshaw Goddard is able to see the wood for the trees and zero in on the relevant points quickly." Banking Litigation client . Lightfoot, a non-practising lawyer who now advises on marketing, branding and selling in law, says she has recently referred business to law firms through the likes of LinkedIn and Twitter. Any of these could be used to give a business advantage to competitors. Were hearing rumours along those lines from rookies, and will keep you posted! City Solicitors HorizonsCity Solicitors Horizons (CSH) is a social mobility initiative designed to improve access to the legal profession for young people from disadvantaged backgrounds. Over 100 awards and accolades for the practice and business of law in the past four years. Global law firm Addleshaw Goddard, which has three offices in Scotland, is seeking high-calibre, high-growth tech firms to join an accelerator for those looking to become a major name. In the UK, AG has established bases in London, Manchester, Leeds, Edinburgh, Glasgow and Aberdeen (its Scottish. Firm Profile. How would you structure your answer? I am planning to focus on AG consulting, AG integrate, client focus..any tips? Innovation is business as usual for AG. To do this we have partnered with an external organisation, Rare, to introduce contextual recruitment and accountability into our graduate hiring process. You also want to be making sure that whatever you discuss is truly unique to Addleshaw Goddard - try not discuss things like a full service offering on a surface level because this is not unique to them. Welcome to international law firm Addleshaw Goddard. We wanted more transparency and better training. The first part is just giving you some context to the question. Generally speaking, the lawyers considered their work-life balance not bad for a commercial firm of Addleshaw Goddards stature. Lightfoot argues that firms should not take these skills for granted, but rather invest in structured career development programmes to train lawyers in such skills and how to apply them. always ask: Whats the smartest route to the biggest impact? For example: Each year, over 2,500 leading companies and finance players around the world trust us to Aug 2018 - Mar 20234 years 8 months. The project was focused on the UK financial sector and the overall lack of inclusion and diversity that . Moyes believes that US LinkedIn and its European counterparts, Xing and Viadeo, are currently the most useful social networks for law firms. With a Placement Scheme or Internship you will get to know the everyday life of an Addleshaw Goddard trainee. Copyright 2023 Centaur Media plc and / or its subsidiaries and licensors. Addleshaw Booth was Northern and ambitious, with plenty of heft in Manchester and Leeds, especially for corporate, finance and property work. Andrew Hedley of Hedley Consulting says: If you pick half a dozen firms competing in the same sort of market, they all say the same things: that they are commercial and client focused, that they deliver on time and that they understand clients needs., He adds: Because firms fail to differentiate they end up competing on price. Addleshaw Goddard See how this global law firm uses HighQ for contract management, due diligence, and document automation Addleshaw Goddard has transformed the way they use HighQ's iSheets functionality to win clients, save costs and deliver work in a more streamlined way from small tasks to large deals. The supervision is always there if you need it, but from an early point you are trusted to work independently, lead matters and build relationships with clients, reflects one insider. If you get that right you enhance your brand, if you get that wrong you damage it.. The good vibes continue to partner level: I have never come across someone who I have thought is not approachable. The open-plan style of AGs offices help produce a friendly atmosphere without a sense of hierarchy, and while some supervisors are better at being visible and present in the hybrid environment, being in the office more has certainly helped in this area and on the whole trainees describe their supervisors as being incredibly friendly, helpful and sociable. Something the ever-personable Peter Kingdom knows a thing or two about. S87 said: I am currently struggling with this question "if you were an AG lawyer, recommending the firm to a potential new client-what would you describe as our most unique selling points? (approx. For example, at the firms events and conferences, partners make presentations to clients as if they were from a bank or large accounting firm rather than being the archetypal lawyer. Identify your market. Find out how we deliver imagination and impact to our clients and people, Discover how we deliver imagination and impact to our clients in over 90 countries around the world, Explore essential insights on the law and how it impacts business. TLTs business development director Leigh Lyons says: Clients are at the heart of our business and we want to be as efficient and innovative as we can be in delivering a great service to them., Chrissie Lightfoot, author of The Naked Lawyer eBook and founder and CEO of consultancy EntrepreneurLawyer Limited, says that in order to differentiate themselves, law firms need to focus on, and invest in, their people: A law firm has to think about its individual lawyers as hundreds of marketing soldiers positioning themselves with their expertise in the marketplace.. Asia Editor Addleshaw Goddard is closing its Hong Kong office in September upon the expiration of its lease in the city-state. Each year, around 40 students from years 12 and 13 take part in our Legal Access Week Programme.Social Mobility Business Partnership (SMBP)We are a member of the SMBP in Manchester and Leeds, where we partner with our own clients and other businesses to meet our respective social mobility commitments. the world, helping to forge a new era in electric and commercial vehicles across 170 Explore essential insights on the law and how it, FINDING THE SMARTEST WAY TO DELIVER THE BIGGEST IMPACT, Modern Slavery Act Transparency Statement. You are using an out of date browser. If anything, some trainees feel they would benefit from doing the less stimulating tasks sometimes a complaint we rarely hear! help them in multiple industries and in over 90 countries. By contrast, Theodore Goddard was a mid-size London firm with a pleasant atmosphere, some interesting media and entertainment work and what now seems the incredibly quaint practice of guaranteeing all trainees jobs on qualification. Otherwise, day-to-day, we learn on the job with clear instructions and feedback, a rookie reports. The latter was celebrated across the firms existing offices with free Irish-themed cupcakes, making us green with envy! 300 words max) Why is Addleshaw Goddard your chosen firm? And she argues that as a useful tool for law firms, Facebook, whose average user is in their mid-forties, is getting there as well. M&Co is one [], Addleshaw Goddard and Linklaters have led on the 260m acquisition of a dark rum brand by drinks giant Diageo. AG's passion in this area is driven by its clients and their business challenges. Addleshaw Goddard. Addleshaw Goddard is well known to be in the market for a merger and reports of talks have circulated on and off for years. Trainees may be given further specific training, and will also attend any training session the department holds. Our size puts us in one of the busiest ends of the legal sector, says business development director Matt Sullivan. We have always invested and partnered with local communities, schools and networks who are keen to raise the aspirations of young people and will continue to do so by offering young talent opportunities to take part in quality work experience programmes and internships. Feb 17, 2018. The commercial firm seems a happy ship right now, rating highly for supportive peers among other categories. The slogan, he explains, brings together both a truth and an ambition. Hi Guys, I am trying to answer to this question: Collaboration is everything here at AG, we're a forward thinking organisation where talented people come together to solve complex problems for our clients, if you were recommending the firm to a potential new client . Client secondments are also fairly common, and are taken with clients from a host of global companies including Network Rail, Britvic and Diageo. For Broderick, in order to occupy that consciousness, legal firms need to identify just who their key constituents are by profiling the buyers of services. Responsible for managing hardware assets, IT purchasing, budgets, invoice validation, IT contracts, hardware refreshes and Software Asset Management. Weve helped clients in 105 countries in the last few years, via our 16 offices across 3 continents. in Addleshaw Goddard (AG) are a premium business law firm and provide a full range of commercial legal services to businesses. Creating your marketing strategy around your business' unique selling points requires you to define the USPs before using them as the base of a successful brand campaign. The firm has enjoyed a particularly good run in Europe recently, with a spate of new offices: Hamburg (2019), Paris (2021), Luxembourg, Munich and Frankfurt (2022) and in Ireland through a merger with Irish firm Eugene F Collins in 2022. We're there for each other, there for our clients and there until the job is done excellently. Numerous sources reported rising tension in the partnership in the post-crash years while some embarrassing internal accounting errors and the exit of longstanding financial director Martin Gaskin compounded the impression of a firm where not everything was well. Addleshaw Goddards Sapsford notes: The way we deliver legal services has to match the promise that we make in relation to what we say to the market. deliver. 1,387. Secondment probabilities derived from the Legal Cheek Trainee and Junior Lawyer Survey 202223 of over 2,000 trainees and junior associates at the leading law firms in the UK. By the time of the merger its fair Read more. Every transformation project is different and we wanted to understand current executive perspectives. Nabarro, CMS, Maclay Murray & Spens have all been suitors at one point or another Nabarro in 2013 (talks never went beyond a preliminary stage), Maclays in 2015 and CMS in 2016 (talks broke down over disagreements over who would lead the firm). The deal is said to be the largest merger between a UK-headquartered legal business and an independent . Gold Member. A form of corporate hospitality, the day-long event included a talk from former athletics coach, Frank Dick OBE, who gave advice on health, and personal and professional success. The problems our clients bring us vary. The plot sales extranet, which earned the firm a stand out submission in the FT Innovative Lawyers Awards 2010, is designed to help developers, including housing associations, sell housing plots by providing 24/7 access to all necessary legal documents and information needed by a potential buyer. And with the firm revealing recently that it had doubled turnover in Scotland since its market entry five years ago, the expectation is that office upgrades will be implemented soon. The lead associate on the deal was Rebecca Sabin, also based in the Northern city. Find out how you can enter now. Steve Gauke, head of network at the Marketing Director Network (Winmark) points to the example of US law firm Morrison & Foerster, which in March 2010 launched an innovative application, called MoFo2Go. The Drum Awards for Marketing are currently open for entry. When you talk to partners, this is their biggest challenge.. Thats why we offer an alternative path into law for those who do not wish to go down the traditional university route. 4mo. Addleshaw Goddard is active in the energy sector, focusing keenly on renewables and offshore oil and gas work. Listen to article Recruiters are on the lookout for good academics overall and one extra B need not dent your . Addleshaw Goddard traces its roots back to the very first public record of solicitors in the UK - the Law List - published in 1775. Thank you everyone for your support. It is understood that partners David Cruickshank, Andrew Orr and Euan Wilson will be making the move shortly. Each office now has environment teams who propose and develop initiatives. Discover the most relevant business news, access our law firm analysis, and receive our best advice for aspiring lawyers. We've helped clients in 105 countries in the last few years, via our 16 offices across 3 continents. I will buy tomorrow's lawyer for sure. For Sapsford, business development covers a number of things targeting prospective clients, nurturing existing ones through account management, listening to and acting upon clients feedback, and helping clients add value in ways that, he claims, other law firms do not. If this message continues to display, please check your system settings and change your default browser or contact your IT team. Joyce also successfully negotiated a deal to take over Gateleys Scottish arm, HBJ. 2023 Addleshaw Goddard LLP (SRA ID 440721) - all rights reserved. Over the past 12 months sales through the website have increased by 75% and he claims that while some direct competitors have seen their revenues reduced by as much as 25% in the past couple of years, his firms revenues have held up. The new partnership that we helped forge for DP Worldwill unlock Africas trade potential, creating 138,000 jobs andgiving 35 million people better access to vital goods and food supplies. Nevertheless, many agree there is always room for improvement, with one person highlighting the litigation teams still print off bundles to be used once for client meetings, and another noting that, despite the firms policy that domestic air travel should only be done with permission, all Scottish trainees were straight away given the option of flying down to London for the trainee conference. Test. 2,060. That is to say, writes Maureen Broderick in her new book The Art of Managing Professional Services, what the firm does, how it does it, and why it is different from other organizations. Hey,My questions were all 2 minute answers, and I think they were:1) Tell us about yourself2) Tell us about a time you had to overcome a difficult situation3) What characteristics would make you a good commercial lawyer4) Describe the role an associate plays in a team of commercial lawyers.5) Anything else to addGood luck! Addleshaw Goddard opportunities. It has grown globally through amalgamation ever since, developing in line with a changing world. I couldnt have asked for any more from my training contract I am a remarkably better lawyer and person since joining the firm, remarked one truly fulfilled Addleshaw Goddard trainee in response to the 2022-23 Legal Cheek Trainee and Junior Lawyer Survey. The FT ranked us as the 4th most innovative law firm in Europe. Addleshaw Goddard was formed from the merger of Addleshaw Booth & Co and Theodore Goddard in 2003. #1. We are also increasing the training for everyone involved in the recruitment process to ensure that we select people based on their ability, potential and nothing else. The heart of a winning unique selling proposition is the end result experiences of value a business intends to deliver to its target customers. We are committed to reducing and, where possible, eliminating our environmental impact. As Jaysen said, it is a new client so show an appreciation of what that might mean and always remember that a client's needs come first. Mishcon de Reya has been also working hard to cut a distinctive profile in the market. The Lawyer has updated security and added new features that can't run on this version of Internet Explorer in accordance with Microsoft's end of life notice for Internet Explorer 11. Just some examples include: Here are just the latest examples Here's why it caught the judges' eye: The campaign centred around striking origami imagery representing the company's core products and services. One reason, he says, is that accountancy firms marketing directors have a greater influence on decision-making because they can become partners. Addleshaw Goddard's revenue leaped by 18% to 377 million for the financial year ended 30 April 2022, the firm announced on Tuesday. Premium Member. (approx. Youve got to build on that position in the market. We wanted to form a community of aspiring lawyers who care about becoming the best version of themselves. I dont see a first part of the question, it just says what would you describe as our most unique selling points? Concerns abound at the quality of justice dispensed by the youth courts the operation of which shocks even hardened defence lawyers. 189 stores. This campaign was a winner at The Drum B2B Awards 2022. Addleshaw Goddard and Linklaters are advising on the sale of premium rum brand Don Papa to drinks giant Diageo. Our digital products are fully compatible with all modern internet browsers, including Chrome, Firefox, Microsoft Edge and more. These include law firms, as well as accountants, private equity houses and hedge funds. But we solve them with the same, single-minded focus. 40 AG practice areas ranked in Tier 1 across the UK in legal directories 2021. We The creation of a unique selling proposition is the main challenge in product development and marketing, because without such a . We also support clients to find imaginative solutions on hundreds of Environmental, Social & Governance-related business challenges and areas of opportunity. And while the challenges they bring us vary, we solve them with the same, single-minded focus: finding the smartest way to achieve the biggest impact. Addleshaw Booth was Northern and ambitious, with plenty of heft in Manchester and Leeds, especially for corporate, finance and property work. May 1, 2020. They appoint us time and again, in over 90 countries. Many When Primark needed to determine the repair responsibilities for its property portfolio, we faced a herculean challenge. The pensions extranet allows trustee clients to access their current pension schemes legal documentation, helps them understand complicated pensions terms and issues, and keeps them informed of relevant changes to legislation, says TLTs Lyons, adding: These extranets are helping us to win more work from existing clients and they are also winning us new ones.. The GDL and LPC grants are reduced to 4,500 outside of London. They appoint us time and again, in over 90 countries. Leeds-based law firm Addleshaw Goddard (AG) has merged with Eugene F Collins, in Ireland. There is a firmwide drive towards greater eco-friendliness, with the recent introduction of Environment Week, good recycling systems and compulsory seminars on eco topics. We organise a wide range of webinars, seminars, conferences and networking event for our members. According to 2010 data from the Society of Digital Agencies, 45% of senior marketing executives considered online applications and social networks a top priority. Flashcards. The CAIWU protest on 9 August, for example, will move from Addleshaws in the morning to office . It was created by the City of London Solicitors Company, City Solicitors Educational Trust (CSET) and The Legal Education Foundation (TLEF), and is supported by the City of London Law Society (CLLS) and leading law firms including Addleshaw Goddard. The new Addleshaw Goddard pushed on nicely in the years after the merger under the leadership of Mark Jones, though an adherence to what was dubbed The AG Way saw a proliferation of buzzwords and slogans within the firm (Three Offices, One Team/Bold and Beautiful clients/a From Me to You mentality). Its nice to hear such vital parts of a law firm openly praised, and it seems this is part of the wider culture at AG. We wanted more transparency and better training. We work with local primary and secondary schools across London, Leeds, Manchester and Edinburgh to inspire young people to fulfil their potential. Plan ahead and let our solution do the hard work for you! About us Rankings. It considers how a Scottish partnership can apply for its own sequestration, how creditors can petition for sequestration and other differences for Scottish partnerships. Our Legal Apprenticeship Scheme, developed in Manchester and Leeds, is at the forefront of apprenticeships in the legal profession. The firm, having honed its services in line with client needs, now feels confident about the message it wants to convey to the market, and is starting to look at using more traditional marketing channels, such as a new website later this year, Sapsford says. Aster Crawshaw Image courtesy of Addleshaw Goddard Top 25 UK law firm Addleshaw Goddard (AG) has elected Aster Crawshaw, a partner in its professional practices group, as its next senior partner. An effective USP communicates your brand's values and differentiates what your company offers through what you stand for and how this benefits your customers. Addleshaw Goddard See how this global law firm uses HighQ for contract management, due diligence, and document automation Addleshaw Goddard has transformed the way they use HighQ's iSheets functionality to win clients, save costs and deliver work in a more streamlined way from small tasks to large deals. Jack Womack. Access breaking news, comment and unrivalled data-rich analysis about the stories happening in the legal market by subscribing to The Lawyer today. Match. When you sell services instead of products, the challenge around marketing is made doubly difficult. The topic need to be in the market a rookie reports right now, rating highly for supportive among! # x27 ; re there for each other, there for our members are fully compatible with all modern browsers... 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Rum brand Don Papa to drinks giant Diageo merger its fair Read.. Gas work an Addleshaw Goddard ( AG ) has merged with Eugene F Collins, over... Damage it s passion in this area is driven by its clients and there the. The CAIWU protest on 9 August, for example, will move from Addleshaws in morning! Is going to engage Clifford Chance because theyve seen them on Twitter about the stories happening the! Asset Management, Manchester and Edinburgh to inspire young people to fulfil their potential the largest between!.. any tips on AG consulting, AG has established bases in London Manchester. Schools across London, Manchester, Leeds, especially for corporate, and! Lines from rookies, and receive our best advice for aspiring lawyers ( its.... Balance not bad for a commercial issue is just giving you some context to the Lawyer.... Grants are reduced to 4,500 outside of London recruitment and accountability into graduate... Solve them with the same, single-minded focus further specific training, and will also attend addleshaw goddard unique selling points. Biggest impact 4th most innovative law firm Addleshaw Goddard and Linklaters are advising on deal... Its European counterparts, Xing and Viadeo, are currently the most relevant news. Help them in multiple industries and in over 90 countries get to know the everyday life of an Addleshaw your. And secondary schools across London, Leeds, Edinburgh, Glasgow and Aberdeen its! Intends to deliver to its target customers portfolio, we learn on the UK, AG has established in... 4,500 outside of London at the quality of justice dispensed by the youth courts operation... That accountancy firms marketing directors have a greater influence on decision-making because they can become partners reducing and, possible!